May 30th, 2016
Episode 2494 of 3875 episodes
This week's guest is Richard Denney, executive creative director, MullenLowe, London.Long hailed as one of London's leading ECDs Richard has been instrumental in overseeing the most creative years at MullenLowe London (previously DLKW Lowe) since joining in 2011 alongside partner chief creative officer Dave Henderson.As executive creative director of MullenLowe London, Rich oversees the department's creative output across all accounts.He began his career at RKCR/Y&R in 1996, picking up a Gold Lion for his St Mungo's Interactive Cinema commercial in his first year. After two years Richard was promoted to the board, at the time Y&R's youngest board member in history. In 2004 Rich moved on to Saatchi & Saatchi, with creative partner Dave Henderson, where, as joint creative directors they produced the multi-award winning Carlsberg 'Old Lions' campaign as well as Visa's 'Running Man' campaign before moving to DDB London in 2008 to work on VW, Budweiser and Virgin Media. His work includes the British Arrow awarded emotive Marie Curie film 'Symmetry' and the world's first interactive digital billboard for MicroLoan Foundation (Gold Cannes Lions). The Small & Mighty campaign launch for Persil claimed an impossible 2% category market share growth and the Cannes Lion awarded Domestos 'see through loo' campaign defied category norms in 2013.In 2015 Rich was appointed to the role of mentor and judge for the Central Saint Martins 'Lowe Nova Awards'; a partnership led by the Mullen Lowe Group that seeks to recognize and nurture the next generation of global artistic talent. Throughout his career Rich has seen his work awarded at the Cannes Lions Festival, D&AD, British Arrows, Eurobest, Campaign Big, Andy Awards & Creative Circle. Rich has judged at some of the key global Award shows over the years including British Arrows, D&AD, Black pencil, LIA awards, British, Eurobest, Campaign BIG & Creative Circle.