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Guest Judge: Rodrigo Butori, group CD, the community, Miami

October 26th, 2015

Episode 1114 of 5181 episodes

BEST TVWinner: Crystal - Disguises. Mustaches, short men and a product placement on almost every shot. What's not to like about this?Runner up: Plan UK - Learn Without Fear. Nice concept, nice production, nice edit. This ad gave me the chills, and not in a good way. I guess that when your ad makes people feel something, you've accomplished your goal. Specially for a cause like this. Kudos to all involved.BEST PRINTWinner: Steinlager - Dave. I'm a sucker for print ads that can become wall posters, and also for brands that understand that their products don't need to be at the center of the ad to be the star of the ad. You got me right there, Steinlager. A great piece of rugby's history brought to you by a brave beer brand.Runner up: TG4 Monday Movies. Simple. Quick. Direct. That's a wrap.BEST OUTDOOR Winner: Paranormal Activity - The Ghost Dimension. Are you kidding me? If some house prices aren't scary enough, now we've got haunted open houses to worry about? What a great idea.Runner up: Red Hat - People Powered Billboard. Not sure it qualifies as a proper outdoor piece or as an Youtube friendly stunt, but hey, like they said, behold the power of collaboration and arm strength. Hope they had lots of bottled water.BEST INTERACTIVEWinner: TIDAL - Chains. Powerful use of face recognition in the name of a good cause. But why limit a message like this only to TIDAL? Isn't the whole point to generate as much attention as possible to police brutality and racially motivated murders?Runner up: 1heart1tree.org. C'mon, lets help Naziha! Plus, to cover the Eiffel Tower with trees is way cooler than covering it with logos.BEST RADIOWinner: Carlsberg Hof. How do you get someone to pay attention to a radio ad? You do a incredibly smart radio ad. Simple right? Yeah, sure. Go ahead. Envy here, guys.Runner up: Wellington Zoo. Though I'll disagree with the ad: I'd much prefer to be on little Jimmy's birthday party with alligators eating cocker spaniels.Rodrigo Butori has created, developed and overseen ideas that cross the barriers of media, language and culture. He currently serves as group creative director at innovative cross-cultural agency the community, working with clients such as Google, Time Warner Cable, Sauza and Hornitos Tequilas, Converse, Corona Extra, Modelo Especial, Office Depot and more. Before joining the community, Rodrigo served as Creative Director at David&Goliath, crafting creative campaigns for brands like KIA Motors, Sagatiba, Corralejo and Coco De Mer. He also served as associate creative director at TBWAChiatDay, creative director at LetUsKiss, and senior art director at Saatchi & Saatchi. A native of Brazil, Rodrigo also held roles at Capsula Advertsing, Lowe Lintas Brazil, Young & Rubicam Brazil, and DM9DDB. Throughout his career, he has created and overseen campaigns for global brands like Toyota, Ford Motors, Dannon, Colgate, Beck's Beer, Procter & Gamble, Johnson & Johnson, Heineken, ESPN, Virgin Mobile, VISA, and Nissan. Rodrigo's work has been featured in every major advertising awards show, winning honors at the Cannes Festival of Creativity, One Show, Clio, D&AD, The New York Festival, The London Festival, Festival Iberoamericano de la Publicidad (FIAP) and much more.

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