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Guest Judges: Carlos Alija + Laura Sampedro, CDs, W+K, London

May 9th, 2016

Episode 2257 of 3849 episodes

This week's guest judges are Carlos Alija and Laura Sampedro, creative directors at Wieden Kennedy, London, where they are responsible for the global accounts of Finish (Reckitt Benckiser) and Halls (Mondelez).Before London, they did a two-year stint in Australia as joint executive creative directors at BMF Sydney, where they helped the agency's main client ALDI reach record sales through a series of award-winning campaigns. Prior to that, they made their mark on the Spanish and Latin American markets developing local and global work at Y&R, LOWE, TBWA, McCann Erickson, Publicis and BBDO. During almost six years at Senora Rushmore, one of WPP's most interesting creative boutiques, their contribution helped the agency achieve top ranking in creativity and effectiveness five years in a row. A career highlight for the pair is winning the global pitch for the International Olympic Committee during Beijing's 2008 games.Their work has been recognized by many leading advertising awards including D&AD, Cannes Lions, The One Show, Clio Awards, British Arrows and Effies. During their sixteen years in the industry they have worked across many categories for brands including Coca-Cola, Renault, ING, San Miguel Brewers, Diageo, Telefonica, ALDI, Unilever and Pepsico by doing what they enjoy most: solving problems.

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