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Hallmark: Put Your Heart To Paper

April 30th, 2015

Episode 186 of 5181 episodes

Hallmark via Leo Burnett Chicago embarked on a social experiment asking people to talk about their moms on camera and describe their feelings beyond the typical expressions of "I love you" and "thank you." They found that by removing those go-to phrases, the emotion behind the love for their mothers was revealed and they were better prepared to put their heart to paper on Mother's Day. VIEW THE SPOT

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