August 2nd, 2016
Episode 2959 of 4715 episodes
Honda (UK) is launching a series of sponsorship idents for Channel 4âs Film On 4 showing that even the most progressive people and products need some time out once in a while. The Â5 million campaign is the first TV work created by Karmarama for the brand since winning Honda's Channel 4 film sponsorship business in a competitive pitch earlier this year. The idents show Honda workers and state-of-the-art products from the Honda range, including ASIMO the robot and Miimo the robotic lawnmower, taking a break to watch a movie. VIEW THE HOME IDENTS VIEW THE TEST FACTORY IDENTS
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