August 2nd, 2016
Episode 2959 of 3645 episodes
Honda (UK) is launching a series of sponsorship idents for Channel 4âs Film On 4 showing that even the most progressive people and products need some time out once in a while. The Â5 million campaign is the first TV work created by Karmarama for the brand since winning Honda's Channel 4 film sponsorship business in a competitive pitch earlier this year. The idents show Honda workers and state-of-the-art products from the Honda range, including ASIMO the robot and Miimo the robotic lawnmower, taking a break to watch a movie. VIEW THE HOME IDENTS VIEW THE TEST FACTORY IDENTS
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.