October 26th, 2015
Episode 1105 of 3645 episodes
At TriHonda, we believe that offering full service to our customers includes more than just selling the best used cars available. It's also about building relationships and ensuring our clients are safe on the road. Thatâs why Publicis created a campaign to encourage drivers to keep their eyes on the road, not their device. Due to low budget, this campaign had to be simple, without the use of retouching, photography or any other costly outsourcing. VIEW THE EMAIL AD VIEW THE POST AD VIEW THE TEXT AD
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.