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Hong Kong Cleanup: The Face Of Litter

April 28th, 2015

Episode 163 of 3645 episodes

Littering and excess waste is an ongoing problem that needs to be faced, once and for all. Taking this statement literally, the Hong Kong Cleanup used DNA phenotyping to put a face to litterbugs. The campaign can be seen around the city, warning people not to litter, at the risk of becoming the next face of the campaign. Agency: Ogilvy & Mather Hong Kong. VIEW OUTDOOR

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