September 8th, 2015
Episode 804 of 3640 episodes
When kids play with HOT WHEELS , they don't perceive them as just toys. Kids imagine that they were driving a "real car" in the city. In their imagination, all objects will transform into buildings as if they were driving around the city.Agency: J Walter Thompson, Bangkok VIEW THE KITCHEN TOWN AD VIEW THE LIVING ROOM AD
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.