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Hyundai: A Message To Space

April 15th, 2015

Episode 49 of 5181 episodes

Hyundai Motor Company's latest global campaign entitled 'A Message to Space' used a total of eleven cars from its flagship Genesis line to create the world's largest tire track message that could be read from outer space. 'A Message to Space' revolves around thirteen-year-old Stephanie from Houston, Texas whose father is an astronaut and often away on space missions for many months at a time. His upcoming mission will force him to be away from her for seven months, creating an emotional gap between the two. Hyundai Motors conceived of a way for Stephanie to stay in touch with her father while he is gone by having her personal message written in giant lettering, big enough to be read from more than 300kms away. VIEW THE CONCEPT

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