June 2nd, 2016
Episode 2522 of 3640 episodes
Have you ever thought about how much you spend on Coffee every week? IKEA has. And to promote IKEA's special offers sales we came up with a campaign that reminds people that beautiful Scandinavian design is as affordable as the least expensive things in their daily lives. So we changed the value of furniture and put IKEA's products right amongst those things. Instead of money, we used coffees, toothpastes, soda cans, stamps, pizza boxes and postcards as a visually striking new currency. A simple change that changed peopleâs perceptions. And made them see IKEA's affordability in a whole new way.Agency: Memac Ogilvy & Mather, Saudi Arabia VIEW TABLE OUTDOOR VIEW NIGHTSTAND OUTDOOR VIEW BED OUTDOOR VIEW LAMP OUTDOOR VIEW BOOKCASE OUTDOOR
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.