March 1st, 2016
Episode 1765 of 3640 episodes
IKEA developed a new revolutionary product:The Grandmother's hands. Here the video going viral in Italy.Built up like a kickstarter-video, advertising agency AUGE HEADQUARTER, Milan developed a crazy idea based on a new/fake IKEA product: The Grannyâs hands. In the video you understand how the product will be able of connecting neurologically to the person who wears it and, and how eventually you would see transferred the qualities of speed, skill and accuracy in any culinary preparation.VIEW THE SPOT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.