June 5th, 2015
Episode 347 of 3640 episodes
You know when youâre looking at sneakers on Amazon, and then an hour later you see a banner ad for exactly the same sneakers? Itâs called retargeting technology, and Rosapark agency used it for an entirely new cause â to follow teens around the internet and educate them about being safe online.VIEW THE CONCEPT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.