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Interact Association: The Surprise

May 19th, 2016

Episode 2390 of 5181 episodes

Canada's leading debit payment solution, Interac allows consumers to pay electronically using their own money from their bank account instead of credit. To give greater emotional resonance to the brand promise, "Life is better when you use your own money," Zulu Alpha Kilo, Toronto created a short-film about a boy who wants a dog and is given a piggy bank instead. VIEW THE SPOT

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