April 30th, 2015
Episode 189 of 4715 episodes
Speeding is one of the main causes of traffic accidents. Every year in Russia, around 200 thousand people are injured or killed. The INTOUCH Insurance company, which stands for responsible driving, wanted to convey the dreadful consequences of speeding to drivers. Some of the most viewed videos on the Internet among Russian users are crash videos captured on dash cams, which are popular across our country. BBDO Russia decided to use the format of such videos as a channel of communication. BBDO figured that inserting frames from the alternative footage into the primary one at given intervals would cause the viewer watching the timeline thumbnails to see the animation from the alternative footage instead of the primary one. Fast forward the YouTube and the accident happens. VIEW THE CONCEPT
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