April 30th, 2015
Episode 189 of 3645 episodes
Speeding is one of the main causes of traffic accidents. Every year in Russia, around 200 thousand people are injured or killed. The INTOUCH Insurance company, which stands for responsible driving, wanted to convey the dreadful consequences of speeding to drivers. Some of the most viewed videos on the Internet among Russian users are crash videos captured on dash cams, which are popular across our country. BBDO Russia decided to use the format of such videos as a channel of communication. BBDO figured that inserting frames from the alternative footage into the primary one at given intervals would cause the viewer watching the timeline thumbnails to see the animation from the alternative footage instead of the primary one. Fast forward the YouTube and the accident happens. VIEW THE CONCEPT
Have you trembled ‘round the campfire as the ghost stories are told? Do tales of horrors wrought by nature and beyond strike fear in your soul? Is it best when you are afraid to turn out the light? Thrill to stories that strike at your deepest fears, as host Stephen Kilpatrick brings the best of horror fiction to your ears and your mind, read to you by the most chilling narrators that podcasting has to offer. <br /> <br /> Podcasting the finest in genre fiction, Tales to Terrify is where the depths of horror reveal the truths of good, evil, and the human spirit in the District of Wonders podcast network. Like all shows in the District of Wonders, Tales to Terrify is supported by a welcoming community of dedicated fans and contributors. Subscribe today, and begin your journey through the spine-tingling depths of storytelling.<br /> <br /> Everyone has a story in the District of Wonders. Come and find yours.