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Isabel Ahm Studio: Habits

May 1st, 2015

Episode 191 of 3625 episodes

The Danish furniture designer, Isabel Ahm, is responsible for the design of the new couch called Habits. In collaboration with Boxer TV, she has developed the ideal TV couch, which is based on a qualitative study utilizing photographs of Danes in their sofa environments. In addition, Boxer TV has supported the studies with a comprehensive population survey. Agency: Bates Y&R Denmark VIEW THE CONCEPT