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JD Decaux: The Mistake

May 25th, 2016

Episode 2447 of 3627 episodes

JCDecaux sends out the worst mailing ever in the history of direct mail.This year, JCDecaux, well-known for their 2m2 billboards, caused a bit of a stir amongst advertisers. JCDecaux sent out a direct mail to tell them about their outdoor opportunities. Every advertiser received a miniature 2m2 billboard featuring one of its own ads. Thoughtful. Except they made a huge mistake, one youâd never want to make with your clients.Agency: BBDO, Belgium VIEW THE AD