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John West: Imagine A World Without Fish

March 2nd, 2016

Episode 1775 of 3639 episodes

Sometimes we don't realise what we've got until it's gone. To educate people and help fight unsustainable fishing, John West, WWF and the Marine Stewardship Council launched a fake tuna brand. The catch? There was nothing in the cans.Agency: Cummins, Melbourne VIEW OUTDOOR