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Johnson's Baby: Sharing Is Good

September 11th, 2015

Episode 826 of 5181 episodes

Johnson's has spent more than 100 years studying childcare products with a line of liquid wash made specially for growing skin. But most moms still find it easier to share family soap with their kids, unaware of the irritations it can cause. So Johnson's and BBDO Guerrero launched a campaign to teach moms the bad side of sharing. VIEW THE CONCEPT

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