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Joy Dishwashing Liquid: Moments Of Joy

April 21st, 2015

Episode 97 of 3639 episodes

This month, Grey Group Malaysia launches 'Moments of Joy', a fully integrated campaign that explores the relationship between working mothers and their children. Created for Joy (P&G) dishwashing liquid, the work focuses around the brand equity of 'surprisingly small, surprisingly powerful'. The campaign begins with a social experiment film, centering around asking mums a simple question; 'what do you do that makes your child happiest?.' VIEW THE SPOT