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JWT: Black Bars Donation

October 8th, 2015

Episode 1007 of 5181 episodes

When videos recorded vertically are posted on YouTube, two black bars appear on each side. Knowing the relevance of this channel's audience 4 billion video views a day- and the need NGOs have for spaces to publicize their social actions, J. Walter Thompson Brazil's team created the "Doe as Barras" ("Donate the Bars") project. The idea was to give these institutions, which usually have limited resources for advertising, a little bit more of autonomy and visibility in their communication. VIEW THE CONCEPT

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