July 21st, 2015
Episode 507 of 4715 episodes
Earlier this year [email protected] were asked to help KFC increase the relevance of its offering and drive an exciting in-store experience creating brand love, word of mouth and return visits in the urban youth market.We knew from research that this core target audience is heavily interested in music so we decided to create a new one-of-a-kind music platform. We also knew that there are many local artists still battling to get signed by music labels. So we looked to see how we could publish their music right in front of the our music loving audience while they ate at our restaurants. Thus the 'KFC Sound Bite"was born and the creation of digital audio tables inside our stores. VIEW THE CONCEPT
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