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Kia Motors : Work Blind Spot

May 24th, 2016

Episode 2439 of 3875 episodes

The idea was inspired by one of the technological innovations of Kia cars, called Blind Spot a feature that identifies vehicles that are outside the drivers field of vision.With this in mind, the creative duo responsible for the account decided to replicate this experience digitally, and designed a plugin for Google Chrome browser.This plugin's main feature would be to protect the user from "screeners" people who can never resist looking at the screens of others to see what they are doing.Agency: MoMa, Sao Paulo VIEW THE CONCEPT

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