December 9th, 2015
Episode 1327 of 3684 episodes
"One Sweet Barcode" is believed to be the world's first scannable video. On 12/12/15, "Day of the Dozens," all U.S. Krispy Kreme stores will give a second one-dozen box of Original Glazed doughnuts, free with first dozen purchased, and coupon. To promote it, an in-store Krispy Kreme glazing machine was customized so that the glaze drips out in a barcode. It was filmed in action, with the just-glazed doughnuts rolling out, and that video, on your smartphone, is scannable; it's the coupon that gets you your free doughnuts.Agency:Baldwin& VIEW THE BARCODE CONCEPTVIEW THE CONSTRUCTION CONCEPTVIEW THE CUSTOMERS CONCEPT
From finding awe in Hubble images to visiting the doctor, science is everywhere in our lives. Whether we wear a white lab coat or haven't seen a test tube since eighth grade, science affects and changes us. We all have a story about science, and at The Story Collider, we want to hear those stories.