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Kronenbourg 1664: Cantona Swims Channel

August 13th, 2015

Episode 638 of 3678 episodes

HEINEKEN has revealed the outcome of its #LeBigSwim digitally-led campaign with Eric Cantona, which aimed to demonstrate the outstanding taste credentials of its premium lager brand Kronenbourg 1664. Entitled #LeBigSwim, the campaign began with a creative execution by Kronenbourg 1664 in which Cantona announced that if 10,000 Britons agreed with him that Kronenbourg 1664 is the greatest tasting beer, he would salute their good taste by âswimming the English Channel from France to Britain.â The final films, released yesterday by Kronenbourg 1664, see Cantona dressed in a skin-tight wetsuit complete with trademark high collar, staying true to his word by diving into the sea with steely determination to embark on the mammoth challenge ahead. Moments later, however, the film cuts to footage of Cantona approaching a luxury yacht. After climbing aboard Cantona then continues to swim in the vesselâs luxurious heated deck-top swimming pool as a three-piece band play the iconic Chariotsâ of Fire theme. VIEW LE START SPOT VIEW LE FINISH SPOT

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