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L'Oreal: Black Opium Nuit Blanche

January 29th, 2016

Episode 1544 of 3659 episodes

Following the successful launch of the women's perfume Black Opium, BETC Luxe and BETC POP are now bringing out Black Opium Nuit Blanche , a unique second screen experience. Targeting an audience of women between 15-25 years of age, the second screen technology allows the user to connect 2 devices and join YSL Black Opium muse Edie Campbell in a night out, directed by the young talent Louis de Caunes. VIEW THE CONCEPT

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