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Ladbrokes: Up For the Challenge

August 15th, 2016

Episode 3053 of 3849 episodes

Ladbrokes has just released their new brand campaign, created by Saatchi & Saatchi Australia. The work unveils the new local positioning for the bookmaker and is the first major delivery since the agency won the account following a competitive pitch in April. Capturing the excitement of competitive sport, the powerful, emotive spot issues a challenge to punters and is a notable departure from the usual category conventions. The campaign is now live and will roll out across national print, digital, social, broadcast, radio and cinema platforms. VIEW THE SPOT

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