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Lombard Odier: Rethink Everything

September 28th, 2016

Episode 3437 of 3678 episodes

RKCR/Y&R has created the first major campaign for Lombard Odier, the 220-year-old Swiss bank. The "Rethink Everything" campaign, which spans print, digital, online, outdoor and social media, aims to challenge people's preconceptions about business and the economy. The campaign encapsulates the philosophy that Lombard Odier has used to successfully guide its clients through 40 financial crises over 220 years. VIEW THE SPOT

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