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Lotto 6 By 49: Boat

April 15th, 2015

Episode 72 of 3627 episodes

The mission was to create a poster/print campaign to strengthen the weakening classic 6 by 49 lottery within the gambling market, that attracts both lottery players and non players. But the strict communication restrictions for gambling in Germany don't allow any communication that is focused on concrete or exaggerated winnings. So, how can a Poster Campaign talk about the attraction of gambling without saying it explicitly. Agency:BBDO Dusseldorf VIEW THE BOAT AD VIEW THE DIAMOND AD VIEW THE CAR AD