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Macma: Ad Lump

July 6th, 2016

Episode 2767 of 3645 episodes

TBWA, Buenos Aires created this direct marking campaign which featured in the women's magazine with the largest following in Argentina for MACMA. The double page 'Ad Lump' showed a naked woman's torso, which readers would find a lump on one of the breasts. Once pealed off, a message appeared from MACMA with a guide to perform a routine breast self exam check. VIEW THE AD

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