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Magia Fundraising: A Pos Can

November 7th, 2014

Episode 16 of 5181 episodes

Magia is a Peruvian charity devoted to the treatment of children with cancer. Fundraising for Magia is mostly done by volunteers with colorful donation cans. the cans have become iconic in Peru and are a valuable brand asset. But there is a problem: people will only donate their spare change. So how could we get them to give more.Agency Circus Grey Lima VIEW OUTDOOR

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