October 7th, 2016
Episode 3531 of 3640 episodes
Getting a mammogram is easily put off. The thing is, the more you put it off, the greater the risk that breast cancer won't be found early; when it's easily treated. That's why the New Zealand Breast Cancer Foundation and Colenso BBDO have created the Unignorable Lump - a lump that follows women around the internet reminding them to get a mammogram. The lump uses a combination of retargeting banners and pre-roll across multiple platforms to follow a very specific audience of women aged between 40 & 69. And it keeps following them until they click on the banner to book a mammogram. VIEW THE CONCEPT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.