October 7th, 2016
Episode 3531 of 5181 episodes
Getting a mammogram is easily put off. The thing is, the more you put it off, the greater the risk that breast cancer won't be found early; when it's easily treated. That's why the New Zealand Breast Cancer Foundation and Colenso BBDO have created the Unignorable Lump - a lump that follows women around the internet reminding them to get a mammogram. The lump uses a combination of retargeting banners and pre-roll across multiple platforms to follow a very specific audience of women aged between 40 & 69. And it keeps following them until they click on the banner to book a mammogram. VIEW THE CONCEPT
Social science, behavioral economics, cognitive psychology -- sound complex? Let's fix that. The Art of Charm Podcast is where self-motivated guys and gals, just like you, come to learn from a diverse mix of experienced mentors, including the world's best professional and academic minds, scientists, innovators, coaches, relationship experts, entrepreneurs, bestselling authors, and other brilliant minds. This show will make you a higher performer, a better networker, a deeper connector and, most importantly, a better thinker.