September 21st, 2016
Episode 3372 of 3645 episodes
Leo Burnett London has released the second execution which aims to highlight that McDonald's only using the finest grade Arabica beans from South and Central American Rainforest Alliance Certified farms. They used renowned hand artist Guido Daniele to paint beautiful imagery on to hands holding the coffee on a simple black background. VIEW THE AD
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.