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McDonald's: 4000 Friends

May 26th, 2016

Episode 2457 of 3674 episodes

Burrell Communications is skilled at crafting commercials with a brand message grounded in real-life situations that strike a chord with their target market. The award-winning agency pioneered the approach in the '70s, coining it 'positive realism,' introducing a genre of storytelling that sparked a new trend in advertising, and continues to strengthen the connection between brands and consumers three decades later. VIEW THE SPOT

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