May 30th, 2015
Episode 337 of 3640 episodes
For McDonald's, children's day is a very special date. That's why we wanted to do something that children always do: play. That day our consumers placed their orders as normal but, when they had to pay we invited them to play "rock, paper, scissor". If they won, their order was free. VIEW OUTDOOR
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.