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McDonald's: The Directional Billboard

February 28th, 2016

Episode 1745 of 5181 episodes

McDonald's decided to have a little fun with its direct competitor Burger King and built an intriguing temporary billboard. It's near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, where two temporary billboards were built, one of them displaying 258km directions, nearly a 5-hour car ride! Because with more than 1000 McDrives owned by McDonaldâs throughout metropolitan France (except Corsica), compared to less than 20 Burger King drives, McDonald's has turned its customer proximity into a major asset. VIEW OUTDOOR

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