September 19th, 2015
Episode 878 of 3640 episodes
In Portugal many people don't know that McDonalds's has been using more and more Portuguese ingredients.This print campaign from TBWA Lisbon for local suppliers shows the very specific origin of McDonald's onions, milk, lettuce etc. VIEW THE TOMATO AD VIEW THE ONION AD VIEW THE MILK AD VIEW THE LETTUCE AD
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.