January 19th, 2016
Episode 1497 of 5181 episodes
The latest trust driving communications from McDonald's UK launches today and continues the myth busting campaign that launched last year. It sees the brand acknowledge some of the common misconceptions customers hold around their core products, before communicating the truth around the quality of the ingredients that they use. This new execution, created by Leo Burnett London, focuses on another core product for the restaurant chain VIEW THE SPOT
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