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McDonalds: The Flood

March 25th, 2016

Episode 1949 of 3849 episodes

A year after the launch of the McFirst menu, McDonaldâs turned to its agency BETC to develop a new campaign to promote the humbly priced menu. The McFirst menu doesnât just taste great, but also comes at the affordable price of 4.95 euros for a burger, fries and a drink. A clever choice obviously, and one that guarantees the intelligence ofwhoever orders it. VIEW THE SPOT

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