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Meat & Livestock Australia: You'll never lamb alone

September 2nd, 2016

Episode 3207 of 3659 episodes

This September, Meat & Livestock Australia (MLA) has launched its new Spring Lamb campaign positioning lamb as the meat that doesn't discriminate. Building on the long established We Love Our Lamb platform, the integrated activity taps into the central role lamb plays in celebrating the face of modern Australia and bringing everyone together, no matter their race, religion, gender, sexual orientation, age or ability. This message will be spread to all Australians via content, a traditional 30 second TVC, an innovative media approach, social amplification, OOH, a bespoke partnership and PR. The content created by The Monkeys, Sydney, cuts to the chase and addresses the fact that we are a welcoming and inclusive society that loves lamb, by featuring a cast of Aussies from all walks of life, coming together over a lamb barbecue. VIEW THE SPOT

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