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Meetings & Events Australia: Rewrite

May 3rd, 2016

Episode 2193 of 3849 episodes

Every year MEA (Meetings and Events Australia) hosts a convention for convention organisers - kind of like a SXSW for convention geeks.Instead of simply creating a name and a logo for their 2016 event, Ogilvy, Melbourne created an all-encompassing theme that was inspired by the host cityâs reputation for the unconventional as well as world-famous street art.Working with local street artists, we subverted long-held convention traditions and mindsets, which then became MEA 2016's advertising and collateral. VIEW THE REWRITE AD VIEW THE MASKED AD VIEW THE RIP AD

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