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June 29th, 2015

Episode 448 of 3627 episodes

MINI were launching their first ever 5 door model, the all new MINI Hatch and needed a campaign that would draw as much talkability and hype as possible from a very small budget.Our main restraint was not having a vehicle available for the launch date. [email protected], South Africa focused on 1 simple insight, that the 5 doors of the new MINI created more interior SPACE for our target audience. VIEW THE CONCEPT