June 29th, 2015
Episode 448 of 5181 episodes
MINI were launching their first ever 5 door model, the all new MINI Hatch and needed a campaign that would draw as much talkability and hype as possible from a very small budget.Our main restraint was not having a vehicle available for the launch date. [email protected], South Africa focused on 1 simple insight, that the 5 doors of the new MINI created more interior SPACE for our target audience. VIEW THE CONCEPT
Social science, behavioral economics, cognitive psychology -- sound complex? Let's fix that. The Art of Charm Podcast is where self-motivated guys and gals, just like you, come to learn from a diverse mix of experienced mentors, including the world's best professional and academic minds, scientists, innovators, coaches, relationship experts, entrepreneurs, bestselling authors, and other brilliant minds. This show will make you a higher performer, a better networker, a deeper connector and, most importantly, a better thinker.