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Molenberg Bread: The Molenberg Sandwich Shop

May 3rd, 2016

Episode 2191 of 3849 episodes

Molenberg has long been recognised as the perfect sandwich bread. To showcase this they created 'The Molenberg Sandwich Shop' in the heart of downtown Auckland. Then asked for New Zealanders best sandwich ideas, sold the winners in the shop - and gave them all of takings. The campaign came to life across multiple mediums including packaging, point of sale, radio, digital, social, PR, sampling and outdoor. Agency: Special Group Auckland VIEW THE SANDWICH SHOP OUTDOOR VIEW THE GREAT NOVEL OUTDOOR VIEW THE CALL FOR SANDWICH AD VIEW THE TINKERED WITH AD VIEW THE WRAPPER VIEW THE PACKAGING VIEW THE SHOP VIEW THE LEADERBOARD VIEW THE SANDWICH

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