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Mountain Dew: Payable Pre Roll

January 29th, 2016

Episode 1539 of 3638 episodes

To launch Dew Gamer Hub in the Philippines, BBDO Guerrero created a pre-roll campaign with a difference. To bring people to the site a place for all the latest news and content in gaming - the agency produced a series of playable 8-bit games that enable gamers to spend more time with the brand. The three games: 'EDSA,' 'Balete Drive' and 'Intramuros' use local landmarks and feature unique Filipino characters that would be particularly relevant to local gamers such as the 'Tikbalang' (half-man, half-horse) and Manananggal (a ghoul that flies with its own wings). VIEW THE CONCEPT