May 14th, 2016
Episode 2330 of 3640 episodes
Mundo Aventura is a recognized theme park that includes entertainment as a relevant area of Colombiaâs economy. This place is most known for its toys that make people scream in excitement, adrenaline, or nervousness all the time, and itâs an important way to have fun. To help Mundo Aventura extend the people's experience from the park to everywhere, DDB Colombia created a new product called "Scream to go." VIEW OUTDOOR
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.