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Myer + The Salvation Army: The Give Registry

August 11th, 2016

Episode 3030 of 3875 episodes

When a woman leaves abuse, all she often leaves with is her life. The Give Registry is a collection of essential items women need most when starting over. The initiative is a collaboration between Myer department stores and the Salvation Army, and enables customers to purchase everyday items like towels, plates and kettles on behalf of survivors of abuse. Agency: Clemenger BBDO, Melbourne. VIEW THE TOWELS SPOT VIEW THE KETTLE SPOT VIEW THE PLATES SPOT

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