July 29th, 2016
Episode 2938 of 4715 episodes
The National Sea Rescue Institute approached Ogilvy & Mather Cape Town with an unusual problem people were too image conscious to wear a lifejacket, especially when engaging in leisure water activities. We decided to speak to the fashion conscious in a language they understand. We created the world's first anti-fashion show as a means to deliver our message: Does a lifejacket have to be fashionable to save your life? We called it Fashion To Live For and billed it as a designer slot within Fashion Week. VIEW OUTDOOR
The Art of Charm Podcast is where self-motivated guys and gals, just like you, come to learn from a diverse mix of experienced mentors, including the world's best professional and academic minds, scientists, relationship experts, entrepreneurs, bestselling authors, and other badasses. This show will make you a better networker, better connector, and -- most important -- a better thinker.