July 29th, 2016
Episode 2938 of 5181 episodes
The National Sea Rescue Institute approached Ogilvy & Mather Cape Town with an unusual problem people were too image conscious to wear a lifejacket, especially when engaging in leisure water activities. We decided to speak to the fashion conscious in a language they understand. We created the world's first anti-fashion show as a means to deliver our message: Does a lifejacket have to be fashionable to save your life? We called it Fashion To Live For and billed it as a designer slot within Fashion Week. VIEW OUTDOOR
Welcome to the Brain Training Podcast, the daily audio workout for your head. In this podcast we have two games for you, each with three rounds which get progressively harder. To enjoy the full experience, relax, and avoid distractions whilst you listen.