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New York Fashion Week: Backstage at New York Fashion Week

February 29th, 2016

Episode 1758 of 5181 episodes

TRESemmà has unveiled a virtual backstage pass to the New York Fashion Week (NYFW) festival, through a unique digital and social campaign developed and executed by J.Walter Thompson Sydney. The TresPass 360 campaign provides an immersive 360 video for Facebook, which follows a model as she transforms from street to backstage to catwalk with the help of TRESemmÃ. It is also being executed via Instagram. VIEW THE CONCEPT

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