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Nivea: Sunslide

May 14th, 2016

Episode 2340 of 3640 episodes

South Africa has the world's highest rate of skin cancer. Kids are the most vulnerable. They love playing in the water for hours but hate applying sunscreen. On South Africa's most popular beach, we introduced the SunSlide: the most entertaining way for kids to apply water-resistant NIVEA sunblock. One slide is all it takes to be entirely protected. 50 litres of sunblock were used to cover over 100 kids every hour. Agency FCB, South Africa VIEW OUTDOOR

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