February 13th, 2016
Episode 1633 of 3640 episodes
Norwegian offers direct flights. Las Vegas offers direct weddings. We combined the two when we connected a digital billboard in Stockholm with Little White Chapel in Las Vegas. Passing couples in Stockholm could, through a live-link, interact and get married by an Elvis-priest from the famous chapel. In total, five couples jumped at the offer and got a free honeymoon to the city.Agency: M&C Saatchi Stockholm VIEW THE SPOT
Jessica Helfand and Michael Bierut explore how design works within complex organizations to shape decisions, ideas, products, and more. Guests include clients from many industries and designers in many fields. Recorded at the Yale School of Management.