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NZ Rugby ITM CUP: Billboard Wars

February 23rd, 2016

Episode 1693 of 5181 episodes

In New Zealand, Rugby is religion. So how do you remind people to back their local team?Countrywide, we dropped opposition billboards in arch rival's territory. With the billboards up and targeted Facebook posts setting banter alight we posed the question "who was responsible?". Once banter had hit fever pitch we changed out the billboard skins with defaced versions supporting the locals. Agency: Sugar & Partners. VIEW OUTDOOR

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